Strategy and Tools
for Integrated Fundraising
uA healthy and strong nonprofit organization requires a sound and structured marketing and communication plan.
Fundraising is an arduous task for any organization: it requires not only constantly adjusting and updating tools and resources, but also tackling new challenges. Thus, what is needed is a strategic plan that is a constant work in progress. A common mistake many organizations make is to focus too much on the annual plan while neglecting the long-term strategy, which is bound to bring results and strengthen your brand. Together we focus on:
Using an omni-channel approach to optimize and monitor your donor’s journey
A FUNDRAISING PROJECT IS ONLY EFFECTIVE
WHEN BACKED BY A COHERENT AND INTEGRATED
Marketing & Fundraising
Together, we organize and manage your donor database in a way that suits your needs. We help you to target your donors, focusing on cultivating and upgrading the middle-level donors while developing a one-to-one approach with high-value donors.
EXPANDING the KEY DONOR TIER
We help you tailor your communication strategy and engage your key donors in innovative and long-lasting partnerships. We work to develop your “case for support” so that it is sound, clear, and compelling.
We help you to look ahead, while keeping you focused on the raison d’etre of your organization. We start by working together to articulate a vision for your organization, then produce a clear and concise mission statement, and finally choose a distinct and unique market positioning.
We collaborate to choose a strategy that will boost your brand in the eyes of all stakeholders (i.e., donors, the media, institutions, and beneficiaries). We create personalized communication plans for individuals in the organization while maintaining the organization’s ability to “speak with one voice”.
Do you need a clearer picture of your external environment, your stakeholders, and donors?
We offer support from qualified and highly experienced researchers in the non-profit sector who excel at performing qualitative and quantitative surveys—both on paper and online, and interpretative analysis of the data collected. These tools provide the crucial insight to shape your organization’s growth path.
Why Choose Us?
We accompany you on your journey as you capitalize on all all fundraising channels. We emphasize internal strategy at the same time we pay close attention to the changing external environment.
In this way, we help you identify new trends and use them as a competitive advantage via “data mining”. In this way, we work as a team to meet your challenges head on.